Vevo announces the premiere of Ellie Goulding’s Official Live Performance video for “Brightest Blue” to coincide with her highly-anticipated fourth studio album Brightest Blue, out today on Interscope. An additional Official Live Performance of Ellie’s track “New Heights” will premiere on Monday, July 20th. Directed for Vevo by the acclaimed Georgio Testi, the performances were shot using a brand new XR “mixed reality” technology which seamlessly mixes actual camera footage with CGI content in real time.
Vevo’s Official Live Performance series connects artists to their audiences at scale. Through close collaboration with the artist, Vevo creates visuals to give fans a unique take on the original songs. J Balvin, Khalid, Future, Karol G and Miley Cyrus have all worked collaboratively with Vevo to produce visually stunning original video content offering fans a different retrospect on their music.
“We are thrilled to work with Ellie Goulding and spotlight her incredible new tracks with a never-before used technology in AR/XR. We have a long standing relationship with Ellie and it was great collaborate so closely and creatively with her on this Official Live Performance.” JP Evangelista, SVP, Content, Programming & Marketing said “We hope that these intimate live performances take her fans on an immersive journey, giving fans a different visualization for these tracks.”