TAIWANESE INDIE POP DUO
THE FUR.
ANNOUNCE NEW ALBUM
SERENE REMINDER
& SHARE NEW SINGLE
“OH WHY”
OUT NOW

Taiwanese indie pop duo, The Fur. (yes, with the period included), return with the announcement of their sophomore album, Serene Reminder, due out December 10. This timely album begs the question: When life loses its brakes and spins out of control; when the world’s running order changes; or even worse, when loved ones fade away. In this endless derailment from daily life, is there a constant, new normal that can alleviate all of this?
“Love conquers all” is The Fur.’s reply. Serene Reminder, is like a series of memos in response to a year full of changes, as well as a record of the unexpected peaceful state of the mind under these circumstances. Serene Reminder is produced by Taiwanese musician Yuchain Wang who is as well in the production of Sunset Rollercoaster’s Jinji Kikko, Bossa Nova, and Cassa Nova.
Today, The Fur. — aka Yoz (singer & songwriter) and Zero (musical arrangements) — share their new single, “Oh Why.” The track is a perfect window into the world of Serene Reminder, with it’s city-pop sound that lights up listeners of Mitski, PREP, Phum Viphurit. The song itself dives into the depths of emotions that cannot be conveyed with language. Yoz explains:
“I wrote “Oh Why” to talk about the communications we feel hard to exchange. It’s like being in a relationship and you can’t get to know better of the other person, yet the connection in between still exists.
It is a bittersweet kind of emotion. It’s a situation when you feel lost in the physical world but secretly celebrate the attraction between people. The idea is transformed into a monologue-like singing in this song, interpreting the unsolved feelings.
“Oh Why” is produced by Yuchain Wang and recorded at MoriSound Studio in Taipei. It was a lovely time during the whole recording session. “Oh Why” is very beautiful to me as it balances between light and heavy, confused and excited. It is a song that you can lock yourself up in the room and dance to. It is also a song you get to sing out the lyrics like yelling into the pillow. I hope people who listen to this song would also sense the projection they need, and soon able to clarify the true feelings in tough thinkings.
Despite all the obstructive moves, what is most important is the love we believe in. As I penned ‘the silent crystal speaks no extra conversation’, I am to express the most crucial and the most ignored power placed underneath all. I’d like to shout out to our producer Yuchain Wang, performers Zero, Cheyo, and Hungli Chen for making this song so lively and solidly in the right grooves.”
Describing the band’s debut album, Town, UK tastemaker Drowned in Sound says, “The Fur.’s winsome concoction of dreamy synth-pop and indie rock initially strikes the listener as tongue-in-cheek and fun,” adding, “beneath their music’s wide-eyed levity simmers a wistful melancholia that doesn’t shy away from the occasional dark twist.” The new music follows in the same path, and even includes some of the “80s Fleetwood Mac-like swerve” that Drowned in Sound noted on their first release.
With familiar sounds, the new album’s lyrical content couldn’t be a better for the feelings everyone around the globe has felt in 2020. Even though now Taiwan may seem like a paradise to residents of the USA, a place where concerts still happen and friends still gather, struggle and hardship have been embedded into this year on a global level. The duo’s attitude has been: If the measurement of a year is too immense, then start with a day; if no one knows what will happen in three months, why not focus on the three hours now? The album speaks directly to that sentiment.
The song “Oh Why” talks about the inability to convey emotions through language anymore, but as long as we can still “feel” one another, it is more than enough. “Planet of Love” overflows with sweetness, singing about the unconditional tolerance for people and things. When self-doubt creates internal philosophical debates, listen to “Lobster.” “Julie” is a song for a little house elf named Julie. “Goodbye” is about grown-up love, learning to turn bitterness into sweetness, and basking in the warm sun when sadness becomes too overwhelming. For distant lovers, disrupted by the Covid crisis, and are unable to foresee their next reunion, remember to play “Friday Love” on a beautiful Friday night. Listeners can lose themselves and love freely in a virtual realm, where time and space are free from disturbance. There is always a song that can let people forget about the boredom, and focus on the moment, as the moment is eternal. Serene Reminder opens with the love declaration-esque track “Stay With Me”, and closes off with “Car of Yours,” a song about seeing through life’s script, and coming to an epiphany that life should be in one’s hands. With its delicate and remarkable healing-like magic, the album gently consoles each and every lost soul of 2020.
Photo credit: Puzzleman Leung
BIO
The Fur. is an Indie pop duo from Kaohsiung, Taiwan. It was founded in 2016 by members Yoz, who is in charge of the songwriting, and Zero, who looks after the music arrangement. The harbor city of Kaohsiung, where Yoz and Zero reside, is a five-hour drive away from the capital city of Taipei. In the early days of songwriting, Yoz never performed or released any of her songs. She simply collected the realizations of the world around her, and elaborated them gently into the songs she wrote. Yoz and Zero have shared many life events together. Their experiences with the people that they have encountered, and the places they have been together, are all nourishment for their music creations. The Fur. is a tiny unit sharing life and love in this vast universe. Their music style is a mix of dreamy Indie-pop and Indie-folk sounds.
The Fur. released their debut album, Town, in 2018 and followed-up with the single “Best Comedy” in 2019. The duo was also nominated for “Best New Artist” at the 30th Golden Melody Awards, the regional equivalent of the Grammys in the Chinese-speaking world. At the end of 2020, The Fur. will bring an 8-track studio album Serene Reminder, to conclude the year of unexpected changes.
In Taiwan, The Fur. has held headliner shows and performed at various festivals such as Megaport Festival, since their 2016 debut. Outside of Taiwan, The Fur. has played at Primavera Sound (Pro) Barcelona, Focus Wales in Wrexham, and Cat Expo Bangkok in 2018. In 2019, they had their first appearance at SXSW in Austin, United States.
Photo credit: Puzzleman Leung
TRACKLISTING – Serene Reminder
01. Stay with Me
02. Julie
03. Planet of Love
04. Friday Love
05. Lobster
06. Oh Why
07. Goodbye
08. Car of Yours
For more information on The Fur., visit:
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